Tendulkar scored his much awaited 100th international hundred on 16 March 2012, at Mirpur against Bangladesh in the Asia Cup. He became the first person in history to achieve this feat.
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 30 crore (US$5.43 million) over five years.
His next contract with WorldTel in 2001 was valued at 80 crore (US$14.48 million) over five years.