Modi hopes to brew success with 'chai pe charcha' from Feb 12

There will be a gap of five days between each such round and the party today announced the first 1,000 locations in 27 states identified by it for the campaign.

The unique election campaign strategy stems from the recent jibe of Congress leader Mani Shankar Aiyar who had said that Modi could not become Prime Minister but could certainly serve tea at the January 17 AICC Session.

Turning the jibe to its advantage, BJP poll strategists have decided to use Modi's “tea seller” past to reach out toas many  voters as possible by inviting them to talk to the leader as part of the new project.

Swaraj said the BJP always finds new mediums to interact with people and this time it will make use of the latest technology to reach out to the people.

“Five mediums will be used for the campaign - DTH, satellite, internet, mobile phones and social media,” she said, adding that the campaign entails “share, ask and suggest”.