Its boom time for traders dealing with campaign material

Natto, who has been in this business for the last 15 years, has put up more printing machines in his press to deal with the growing pressure of orders.

“Orders will increase after Holi. Campaign has been a bit low till now, but will pick up soon with the first phase of nominations,” he said.

Natto has already received orders from Darjeeling and Jalpaiguri districts, which will go to the polls on April 17, the first phase in West Bengal.

Bikash Majhi, another trader at College Street who also deals with orders from other states, says it is customary for bigger parties of any particular state or region to place the biggest order.

“Orders have started coming in since the last week of February. Once Holi is over, we expect to receive more orders from the districts,” he said.