Hema Malini copes with dust, din to charm Mathura

"She keeps coming here and we have deep bonding with Braj culture and Sri Krishna. Even after the elections she will do all in her power for the development of the area."

Esha was with her mother during the road show in villages Meerpur, Pithora, Palkhera, Hasanpur, and dozens of others, where huge crowds lined up the roads to get a glimpse of glamour.

Hema Malini is using all her histrionic skills to lure the voters, sometimes as a gopi lost in the thought of Sri Krishna, as a harassed citizen pumping in vain water from a hand pump in a dilapidated condition, and as a farm worker holding the sickle.

In her speeches she laments at the pathetic civic conditions in such important pilgrim centres like Goverdhan, Vrindavan.

"She is now working extra hard to win the confidence of the people in Mathura and in this task her daughter and son in law have also chipped in their support," says farmer Atar Singh of Adeeng village on way to Goverdhan.

Hema Malini is particularly focusing on the plight of women, roughly 7.25 lakh in the constituency.