Hema Malini copes with dust, din to charm Mathura

"He is dead honest and this one quality is the talk of the town. No wonder he is drawing solid support now," said businessman Mukesh Sharma.

Each day hundreds of pilgrims visit Vrindavan, Mathura and other shrines of the Vaishanavite sect.

"When the Gujaratis tell us about development and Modi's performance in their state, we also feel like supporting him and giving him a chance this time," added Shankar, a sweet maker near the ISKCON temple in Vrindavan.

Esha, an actress, defends her mother on the charge of being an outsider who would return back to Mumbai after the election.

"No question," she told mediapersons.