Petaluma, Jun 24: A Chinese crested's short snout, beady eyes and white whiskers earned it the title of World's Ugliest Dog at the annual contest in Northern California on Friday.
Competing for fame, 1,000 US dollars and a year's worth of dog cookies, Mugly won the honour by beating out 28 other ugly dogs from around the world.
The 8-year-old rescue dog from the United Kingdom will also be invited for a photo shoot and will receive a VIP stay at the local Sheraton.
“I just think now the world can see, the whole world can see what a lovely dog he is and they can see the beauty inside and out like I can,” said Bev Nicholson, the dog's owner.
It's not the first time Mugly has been recognised for his unattractiveness.
Nicholson said he was named Britain's ugliest dog in 2005.
The contest at the Marin-Sonoma Fairgrounds gets worldwide attention, with reporters and camera crews from around the world travelling to Petaluma, about 40 miles (64 kilometres) north of San Francisco.
Organisers say the competing dogs are judged for what they term their “natural ugliness in both pedigree and mutt classes.”
Mugly's victory was the latest for a Chinese crested.
Last year's winner, Yoda, was a Chinese crested and Chihuahua mix.