In South India, in Bhadrachalam the day is also celebrated as the wedding anniversary of Sri Rama and his consort Sita.
Sitarama Kalyanam, the ceremonial wedding ceremony of the celestial couple is held at temples throughout the south region, with great fanfare and accompanied by group chanting of name of Rama, (Rama nama smaranam).
Whereas the marriage is celebrated in Mithila and Ayodhya during another day on Vivaha Panchami as per Valmiki Ramayana.
