An engineered mattress with some personal messages from Indian citizens will be delivered to Prime Minister Narendra Modi, officials at mattress brand Wakefit have said.
Wakefit has come up with a campaign as part of which it will send its special "Make in India" mattress to Modi, said a statement.
The mattress will be accompanied by messages collected from every corner of the country.
According to the statement, the campaign is aimed at serving as a bridge between the over one billion Indians and their leader. The messages are aimed at providing Modi with a wide variety of inputs that can help with policy formulation and administration.
"India is a country of dichotomies -- many religions, many cultures, many aspirations, many professions, many states -- but underneath it all we are simply Indians...