Alia Bhatt, who started off the year with Badrinath Ki Dulhania opposite Varun Dhawan, is all set to endorse an online jewellery platform with an aim to target young shoppers. Alia, the first celebrity to endorse the brand Bluestone.com, says she loves the concept of shopping for jewellery in the virtual world. "The brand complements my personal style beautifully as it is contemporary, elegant and offers a fantastic range of eclectic designs for every occasion," Alia said in a statement.
The "Udta Punjab" actress added: "Today's modern shopper who is constantly on the move will love the thousands of design options and ease of shopping."
Speaking on the association, Gaurav Singh Kushwaha, founder and CEO, BlueStone.com, said: "We are at an inflection point and a young icon like Alia can help connect with our core audience and enable exponential growth.
"She is the perfect embodiment of what we stand for - a distinctive style, confident and a sparkling personality."
As part of the brand association, Alia will feature in the latest brand campaign to be aired in August, ahead of the festive season.
Alia Bhatt, the actress who has proved her prowess in fashion and acting both. There wasn’t a time ever when Ms. Bhatt didn’t get to steal a number of eyeballs for being absolutely ravishing. As if her airport and hangout looks weren’t enough, the actress has slain many hearts at 18th Edition IIFA 2017 Green Carpet. We were totally smitten by the simplicity of the actress in that white Manish Malhotra traditional ensemble. She kept it minimal and that’s what set the Udta Punjab-actress apart from the rest.
(With IANS Inputs)
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