New Delhi: From ‘Kabhie Kabhie' to ‘Dilwale Dilhuniya Le Jayenge' to ‘Jab Tak Hai Jaan', Yash Raj Films has often depicted the love tales in urban scenarios with only big names like Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Saif Ali Khan, Preity Zinta, Rani Mukerji among others being attached to it.
Love is a universal phenomenon experienced in every nook and corner of the world and since YRF has showcased the maximum number of romantic stories in Bollywood, they are expected to focus on small town love sagas too with new faces in it.
With more and more filmmakers and new banners stepping forward to get out of the metros and are concentrating on the smaller cities' stories, YRF too for over half a decade has been making small-towns a popular backdrop for their flicks.
Breaking its own shallows of urban tales, YRF is going into the lanes of Lucknow, Jaipur, Hyderabad among other cities and bringing out some never seen before colours of romance. Directors like Habib Faisal, Maneesh Sharma are giving a new dimension to romantic tales and are breaking the stereotype formulas the banner has been maintaining for years.
Minus any big names to their credit, the banner is successfully yielding some brilliant new-age dramas popular in smaller towns. Actors like Ayushmann Khurrana, Bhumi Pednekar, Ranveer Singh, Parineeti Chopra, Arjun Kapoor are their new faces and viewers are loving their regional avatars in flicks.
Ishaqzaade introduced Arjun Kapoor and Parineeti Chopra in the pivotal roles and was attributed as a modern day Romeo-Juliet based in Lucknow. However, critics slammed the movie but duo's performance and the ‘Sheher of Nawabs' won praises.
Shuddh Desi Romance moved to the pink city Jaipur and brought Sushant Singh Rajput, Vaani Kapoor and Parineeti Chopra together in one frame. The live-in relationship issue was raised in quite a quirky way that won applauds.
Dum Laga Ke Haisha will take us to Haridwar and will entertain us with its odd pairing of Ayushmann Khurrana and Bhumi Pednekar.
Such movies make us laugh with a decent message attached to it. The banner also gave a flick like Mardani, which besides lending a hardcore message over child-trafficking also gave a rugged look to Rani Mukerji who in YRF was mostly seen in big-budgeted romantic tales.
Beside, Dum Laga Ke Haisha, YRF is also ready to release its Detective Byomkesh Bakshi starring Sushant Singh Rajput. The movie is set in Kolkata and is helmed by Dibaker Bannerjee who for the first time is working with the Yash Raj Films.
Well, YRF clearly is no more dependent upon the established names to make their flicks work at box office. They are experimenting by giving chances to new actors and directors and hopefully they will continue like that.