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Word of mouth publicity made 'Club 60' successful: Director

“Club 60” celebrated 100 days at the box office and director Sanjay Tripathy credits word of mouth publicity for the success.“It is a great experience to have your first film run for hundred days purely

PTI [ Updated: April 03, 2014 18:32 IST ]
word of mouth publicity made club 60 successful director
word of mouth publicity made club 60 successful director

“Club 60” celebrated 100 days at the box office and director Sanjay Tripathy credits word of mouth publicity for the success.


“It is a great experience to have your first film run for hundred days purely on audience support. We didn't have a big star cast, no big publicity budget. What really worked in our favour is a very, very strong word of mouth,” Tripathy said in a statement.

The film celebrated its 100-day run at PVR Cinemas and Cinemax March 23 with Percept Pictures the strategic partner in the promotion, marketing and distribution of this highly acclaimed film.

Made on a budget of Rs.6 crore, the film features actors like Sarika, Satish Shah, Raghuvir Yadav and late Farooque Sheikh.

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