Mumbai: The leading cast of "Shuddh Desi Romance" - Parineeti Chopra and Sushant Singh Rajput - feel that promotion is as important as the film itself.
"Promotions are as much part of the film as any other thing. Not tiring at all, very exciting," said Parineeti here on the sets of Zee TV dance reality show "Dance India Dance - Super Moms".
Sushant feels if a good film is made, then the audiences should be told about it.
"When we make a good film, then we want to tell everyone and want them to watch the film. So I feel promotions are as important as film," said Sushant, who made his debut with hit movie "Kai Po Che!" this year.
Produced under the Yash Raj Films banner, the film is directed by Maneesh Sharma and is set for a release Sep 6. It also stars Vaani Kapoor.