Coca Cola on Friday announced it would suspend all social media ads for a period of at least 30 days. The decision comes in the wake of social media platforms facing a reckoning over how they deal with racist content. "There is no place for racism in the world and there is no place for racism on social media," James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement. Social media companies -- which other major brands have boycotted to force changes in how they deal with hateful material -- need to provide "greater accountability and transparency," he added.
Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," Quincey said.
The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to achieve better regulation of groups inciting hatred, racism or violence on the platform.
Unilever, home to brands including Lipton tea and Ben and Jerry's ice cream, said it would stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the "polarized election period."
Meanwhile, Facebook on Friday said it would ban a "wider category of hateful content" in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.