Kashmiri girl's bakery start-up gains instant popularity in Valley

A young Kashmiri girl has become an inspiration for many after her start-up became an instant hit. Priyasha Gaur was fond of baking but it was during lockdown that she thought to explore her area of interest. With support from family, she started her own start-up of online bakery. The unique selling proposition of her start-up is 'natural products.' Started with ice-creams and cakes, Priyasha is venturing into variety of products. On entrepreneurship, Priyasha said, "I feel that it is very important to keep yourself independent. Jobs and all are fine, but along with that you should explore your passion because entrepreneurship is a journey, if you start once and if you are passionate, it will take you to different height."