New Delhi: One97 Communications, owners of Paytm, were today awarded the title sponsorship rights for India's international home cricket matches for a period of four years with a winning bid of Rs 2.42 crore per match.
The decision to award the rights to One97 Communications till 2019 was taken at the BCCI's marketing committee meeting here.
The amount per match is 40 lakh more than what Micromax, who were the only bidders in the 2014-15 season, gave the Board last year
From now on, the domestic Ranji competition will be known as the 'Paytm Ranji Trophy'.
There were only two bidders for the scheduled 86 matches (Tests, ODIs and T20Is) in India during the upcoming seasons as the rights have been awarded for a period of four years till 2019.
The bids were opened at the BCCI marketing committee meeting that lasted for around five hours.
It is also learnt that the Micromax bid was cancelled.
"MIcromax's bid was not even opened after they had failed to submit proper documents required for being eligible bidders. So their bid document was not opened and paytm won the bid unilaterally," a marketing committee member told PTI.
The base price per match was Rupees 1.68 crore as the bids were opened in the second half of the five-hour long meeting.
When asked specifically why Micromax's bid was cancelled, Marketing Committee chairman Chetan Desai told PTI, “The bid document specifically mentioned that the bidding should be done by consortium of companies. Micromax said they have a consortium but when they filled the bid documents there was no mention of it. So their bid document was not opened.”
Desai also said that BCCI's in house TV production bid has been awarded to Zoom Technologies for Rs 26 crore. It was Rs 10 crore less than Rs 36 crore offered by a Singapore based company which won the bid last year.
Nike's kit sponsorship deal is ending in December and global sporting goods giants Adidas have also shown interest in it. Now it will be battle between Nike and Adidas later this year to acquire the deal.
India will host South Africa later this year which will be the start of the International season association with Paytm.