Poll couture: Modi, Rahul making strong fashion statements

According to the designers, women like Priyanka Gandhi, Sonia Gandhi, Jayalalitha and Mamata Banerjee also have their personal style statements.

“Priyanka Gandhi's sense of dressing is a craze among young girls,” said Dutta.

Sonia Gandhi is generally seen wearing cotton saris during political rallies.

Dutta said that whereas Sonia and Priyanka's dressing sense invokes elegance, Mamata's ‘tant' cotton saris with plain, thin blue borders and hawai sandals go with her image of representing the common man which she tries to portray in Bengal.

Apart from the craze over the dressing of their favourite leaders, people have also shown interest in saris printed with party symbols.