Modi's life dominates publishing space

"One can't deny the fact that he is a great communicator. When he was a child, he had done theatre and he uses the theatre to sell politics.

Even the way he carries himself makes him stand out from the crowd," he added, saying Modi has borrowed his half-sleeved knee-length kurta style from yesteryears Bollywood superstar Rajesh Khanna.

The NaMo wave has engulfed the country since September 2011 with the beginning of his Sadbhavana Mission, says Mukhopadhyay, adding it was the first step towards a much bigger dream of being a prime ministerial candidate.

Since then, writers in various languages - English, Hindi, Marathi, Tamil, and Gujarati - have tried to decode the man and his political sojourn.

There are books like "Narendra Modi: A Political Biography", "The Man of the Moment: Narendra Modi", "Narendra Modi: Yes He Can", "Narendra Modi: The Game Changer", "ModiNomics", "Narendra Modi: Ek Rajneetik Katha"(Hindi), "Samajik Samrasta"(Hindi), "Modinama"(Marathi) and "Narendra Modi" (Tamil), among many others.