1. You Are At:
  2. Home
  3. India News
  4. People here leave their jobs to collect 'Indian Viagra'

People here leave their jobs to collect 'Indian Viagra'

New Delhi: In the months between May and July, people of Chamoli district apply for a long leave from their offices in Dehradun and head to their villages above Joshimath near the temple town of

India TV News Desk [ Updated: May 31, 2014 16:56 IST ]
people here leave their jobs to collect indian viagra
people here leave their jobs to collect indian viagra

New Delhi: In the months between May and July, people of Chamoli district apply for a long leave from their offices in Dehradun and head to their villages above Joshimath near the temple town of Badrinath in Uttarakhand.


There they join other villagers on a trek to the high altitude bugyals situated almost 5,000 metres above sea level.

Their quest is for a thin, caterpillar like fungus which is locally known as keera jari (insect herb).

A rare fungus that kills caterpillars and then grows in their bodies is used in some countries as a cash crop, a performance enhancing drug -- and even an aphrodisiac.

Know in north India as "keera jari" -- or Indian Viagra, to some -- the fungus has gained popularity not only for its effects, but because it brings in the dough.

Just one dead caterpillar bearing the stuff can yield up to $3, or an entire day's pay for a manual laborer.

Keera jari is priced very high internationally but is available for Rs 2 to 3 lakh per kilogram locally and plays a vital role in boosting the economy of the area.

Promoted Content

Write a comment

india-vs-england-2018
monsoon-climate-change