Now, NaMo wave blows in fashion world

Apart from Modi, ther are takers for all kinds of political merchandise.

Bluegape.com, another online fan merchandising store, has established a market for political merchandise.

"Fan merchandising was a fairly new concept in India when we started off, but it has picked up the pace since then; it caught the eye of people faster than we expected," Sahil Baghla, co-founder and chief executive officer, Bluegape.com, told IANS.

They are getting encouraging response from the consumers, especially youngsters. And revenues are overwhelming.

"We have made a killing on our political merchandise collection and it has been a major hit among the masses. It had contributed more than 30 percent to our revenue at its peak before elections. A majority of our buyers are young, educated and professional people.

"Major metros including Delhi and Mumbai, Hyderabad and Bangalore have contributed the most, but Tier I and II cities are not far behind. Metros' share comprises more than 60 percent and rest is from other places, including heavy demand from Varanasi as well," said Baghla.

So take your pick and get politically fashionable this season.