Now, NaMo wave blows in fashion world

E-commerce site Modimania.com is not far behind - one can also shop by simply logging in to the website and following the simple steps.

The about us page of the site reads: "Being a Modi lover, admirer and follower, we are launching Modi Cut Kurta and his accessories with the label of modimania.com.

"We hope that all the Modi lovers and his followers will not leave any stone unturned to make our initiative popular. Jai Hind! Jai Bharat!"

The influence has not been restricted to men's fashion.

Mumbai's popular sari store Paaneri has launched a collection of georgette saris with digital prints of Modi's face, which was a hit.

"The respone is very good. We had launched the sari on Monday and we have sold close to 160 pieces and have also received additional orders for the same. It's priced at Rs.2,150. The saris are available in different patterns," said Vinod Gada, CEO Paaneri told IANS on phone from Mumbai. The shop has branches in Thane and Dadar.

"Following Modi's victory in the Lok Sabha election, we think we will have to make lots more Modi inspired saris," he added.

There are designers taking inspiration from other political parties like Arvind Kejriwal's Aam Aadmi Party (AAP) to young face of Congress Rahul Gandhi (RAGA), but Modi is in focus there too.

Mona Lamba and Pali Sachdev, the famous designer duo from Kolkata, recently came up with a collection inspired by Mamata Banerjee's Trinamool Congress, but they also have a lotus motif for Modi's supporters.