New Delhi, Aug 6: Luminous Water Technologies, part of the SAR Group, is looking at strengthening its position in the organised water purifier market by launching RO (reverse osmosis) water purifiers in the sub-Rs 10,000 category.
The SAR Group entered the RO water purifier segment last year with brand Livpure and had roped in Sachin Tendulkar to endorse it. At present, the company -- with its water purifier brand Livpure -- has six products in its product portfolio.
The first of its range of the sub-Rs 10,000 RO water purifier will be launched under ‘Livpure Biocare'.
The Livpure Biocare RO water purifier, priced at about Rs 9,990, will have a storage capacity of seven litres and will be launched in a time period of two-three months.
The company is also looking to get into the non-electric water purifier segment.
The RO water purifier market is expected to be around Rs 2,000 crore.
The company, which started operations in September 2012, is targeting turnover of Rs 170 crore in the current fiscal.
Luminous, which has roped in Sachin Tendulkar as brand ambassador, has set aside Rs 300 crore as advertising and promotion budget for the five years.
Luminous, which has current production capacity of 2.5 lakh units at its plant in Himachal Pradesh, is also planning to increase the number of Livpure service centres from 110 to 400 by this year.
(Witth Agency inputs)