The youth wing of the Bharatiya Janata Party (BJP) has come up with "Ram Dhun", in a bid to garner support for the construction of a Ram Temple in Ayodhya. The tune is a one-minute devotional song, which can be downloaded as a ringtone to mobile phones by devotees.
"Ram Dhun" is meant to "effectively propagate the message about Ram temple construction in Ayodhya," said Abhijat Mishra, the national general secretary of the Bharatiya Janata Yuva Morcha.
Fervent appeals are being made to people to download the "Jai Jai Shri Ram" tune to their mobiles, he said.
"More than 10,000 people have downloaded it in just a couple of days,” Mishra said, adding that the tune will "create positive vibes" for the receiver and those around him.
"Lord Ram is the biggest symbol of harmony. He broke caste barriers and took members from different sections of society along on his mission,” Mishra said.
"Lord Ram is the identity of India, and he had made India a true global superpower. A grand Ram temple in Ayodhya will restore India’s glorious history,” he added.