New Delhi: Following the first ever Shillong Fashion Week (SFW) in 2012, Guwahati is set to host the North East Fashion Fest (NEFF). The event, endorsed by Bollywood actress Soha Ali Khan, will give the local talents a chance to promote their craft and boost their business.
The four-day festival, organised by Basics Concepts and Marketing, will start Feb 20 at the Hotel Brahmaputra Ashok in Guwahati, Assam's main city.
"The core value of NEFF is to provide a platform for all contenders within the northeast Indian fashion industry to network and alliance with national and international partners and makers for increase in sales and development of their business," Manish Jha, one of the organisers, told IANS.
