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Northeast fashion gets new platform

New Delhi: Following the first ever Shillong Fashion Week (SFW) in 2012, Guwahati is set to host the North East Fashion Fest (NEFF). The event, endorsed by Bollywood actress Soha Ali Khan, will give the

IANS IANS Updated on: January 11, 2013 8:20 IST


Nida Mahmood, known for her quirky collections, feels the northeast culture has received very little attention despite the fact that its people are few of the most fashion forward. She is confident that events like these will help the cause.

"I have spent a short time of my growing up years in the northeast. So, I have seen what a beautiful place it is and what amazing textiles they have. Though since then, I never got the chance to go there and explore. So, I thought this is great opportunity to exchange thoughts and design inspirations," Mahmood told IANS.

"It is one of those small steps that is going to have long lasting impression as there is so much to explore in those regions," she added.
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