It is a kind of virtual shopping mall with several mannequins.
“I always wanted to build something of my own and LimeRoad is my idea of a breakthrough company. Exclusive products shown through beautiful user generated scrapbooks streaming live on mobile, is one of a kind concept in India,” Neha said in a statement.
“I want every girl or woman across the country to find a platform to express their own personal style and nothing around me allows them to do just that quite like LimeRoad. This new role gives me the opportunity to interact with the community on a more personal level and encourage them to express the creator in them,” she added.
