Joining the brands like Nike and CoverGirl, L'Oreal Paris too, is now promoting diversity by featuring Muslim women in their advertisements. The cosmetic brand's latest advertisement campaign for its hair care line, Elvive, features a hijab-wearing model.
In the advert, the model, Amena Khan, a British beauty blogger, is seen donning a pale-pink headscarf, better known as a hijab. She is heard saying, "Whether or not your hair is on display, doesn't affect how much you care about it". The advertisement had a diverse cast of women with different hairstyles, donned in neutral colours with soothing block backgrounds.
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Bedroom goals 🙊 On location filming a segment on skincare for ITV @itvlorraine and can’t WAIT for you to see it 📺 I get to chat about some science-y bits and what to look out for in anti-ageing skincare. Seriously ladies it makes a huge difference. I’ll leave it at that - watch it when it airs 😉😘
Amena said in an interview to a leading magazine, "How many brands are doing things like this? Not many". She further noted, "They're literally putting a girl in a headscarf - whose hair you can't see - in a hair campaign because what they're really valuing through the campaign is the voices that we have".
Amena is the first hijab-wearing woman to feature in a mainstream hair care ad. Amena's Instagram account is flooded with pictures that celebrates her achievement. She has more than 570,000 followers.
(With ANI inputs)
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