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What is old money aesthetic? Know why everyone on internet is talking about this fashion trend

The internet has been buzzing about the "old money" aesthetic, a fashion trend that evokes images of established wealth and understated elegance. But what exactly is it, and why has it captured our collective imagination?

Written By: Rahul Pratyush @29_pratyush New Delhi Published on: May 31, 2024 12:55 IST
old money aesthetic
Image Source : FILE IMAGE What is old money aesthetic? Know why everyone on internet is talking about this fashion trend

In the ever-evolving world of fashion, trends come and go with the seasons. However, some styles have an enduring appeal that transcends fleeting fads. One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social media platforms, influencing both fashion enthusiasts and casual admirers alike. But what exactly is the old money aesthetic, and why is it gaining so much attention?

Defining the Old Money Aesthetic

The old money aesthetic is a fashion trend that draws inspiration from the lifestyles and wardrobes of the upper echelons of society, particularly those who have inherited wealth over generations. This style is all about exuding sophistication, refinement, and a sense of effortless elegance. It often includes elements such as tailored blazers, cashmere sweaters, pearl necklaces, loafers, and other items that suggest a life of quiet affluence and good taste.

Key elements of the look

Key characteristics of the old money aesthetic include:

  • Classic and Tailored Pieces: Think crisp white shirts, cashmere sweaters, and perfectly tailored trousers. The focus is on clean lines and a well-put-together silhouette.
  • Neutral Colors: Beige, cream, navy, and black are the cornerstones of the old money palette. These colours exude sophistication and never go out of style.
  • Quality over Quantity: The old money aesthetic is about investing in a few well-made pieces that will last for years. Think heirloom-quality jewellery and timeless designer bags.
  • Subtle Brand Presence: Big logos are a no-go here. The focus is on the quality and craftsmanship of the clothing, not the brand name.
  • Preppy Inspiration: Borrowing elements from classic preppy styles like polo shirts, loafers, and argyle prints adds a touch of collegiate charm.

Why the old money aesthetic is trending

There are a few reasons why this aesthetic is having such a moment.

  • A move away from fast fashion: There's a growing interest in sustainable fashion and investing in quality pieces that will last. The old-money aesthetic aligns perfectly with this shift in conscious consumption.
  • Yearning for a different era: The old money aesthetic evokes a sense of nostalgia for a time of grace and elegance. Perhaps in a world of constant change, people find comfort in the idea of timeless style.
  • Accessibility of the look: While the old-money aesthetic is often associated with luxury brands, many of the core elements can be found at thrift stores or vintage shops. It's a trend that can be embraced on any budget.

How to incorporate the old money aesthetic into your wardrobe

Embracing the old money aesthetic doesn't necessarily require a substantial financial investment. Here are some tips to incorporate this style into your wardrobe:

  • Invest in classics: Focus on acquiring timeless pieces that never go out of style. A well-tailored blazer, a crisp white shirt, and a pair of quality loafers are excellent starting points.
  • Choose quality over quantity: Opt for fewer, better-made items rather than a closet full of fast-fashion pieces. Look for clothing made from natural fibres and pay attention to craftsmanship.
  • Stick to a neutral palette: Building your wardrobe around neutral colours makes it easier to mix and match pieces, creating a cohesive and versatile collection.
  • Accessorize sparingly: When it comes to accessories, less is more. A simple leather watch, a pearl necklace, or a silk scarf can add a touch of elegance without overwhelming your outfit.
  • Embrace secondhand shopping: Vintage stores, consignment shops, and online resale platforms can be great places to find high-quality, classic pieces at a fraction of their original cost.

ALSO READ: Sunglasses to Fragrances: 5 must-have accessories for men during summers


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