The charming actress Dia Mirza, who is best remembered for her role in Rehnaa Hai Terre Dil Mein, has been appointed brand ambassador for the Wildlife Trust of India. The actress was given the coveted title by the WTI officials on World Environment Day. Dia has always been promoting conservation of nature through her celebrity status before a wider, more mainstream audience. She has been a part of many pivotal environmental and humanitarian campaigns. Last year she was appointed brand ambassador for the Swachh Bharat Mission's Swachh Saathi programme.
Wildlife trust of India stated that she has lent her support to their wildlife conservation endeavors for several years and is now a founder-member of the organisation's Club Nature initiative.Dia overwhelmingly said, "I'm proud to be part of the team that's securing India's natural heritage".
She further added, "I deeply admire WTI's mission to conserve wildlife and its habitat and to work for the welfare of individual wild animals in partnership with communities and governments. In my role as brand ambassador, I look forward to launching and elevating the message of WTI's next vital nationwide campaign, where we celebrate India's mighty elephants through the Gaj Yatra."
Vivek Menon, Executive Director and CEO of WTI, said that Dia has been supporting their work for long. He said, "Over the next few months we will be launching our mega campaign to celebrate elephants across the country, and having Dia on board as a social influencer would be an eminent addition to our team."
Gaj Yatra will be launched on August 2017. It will be a part awareness campaign and a part celebration. The campaign will be an 18-month road show through 13-states. There will be a confluence of local art, culture and imagination that aims to build a groundswell of public support for India's elephants.