Last year, Abhay Deol who stirred a controversy for slamming every B-town celeb who promoted skin lightening products. While many have taken the path in the past to promote fairness product others have decided to stay away from it and the recent one who has decided to do the latter is Sushant Singh Rajput, hence, joining the leagues with Kangana Ranaut, Ranbir Kapoor and Aamir Khan.
Turns out, the 31-year-old actor recently rejected a fairness cream endorsement deal for which he was apparently being offered a fee of Rs 15 crore. "Sushant doesn't believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down," a leading daily quoted a source as saying.
The three-year-long deal apparently required Rajput to shoot for six commercials, which would follow the trope of the fairness cream helping an underdog elevate his social standing.
Talking about the same, Sushant said, "As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another", the source added.
In the past, Kangana Ranaut had refused to be associated with similar products. Priyanka Chopra too had expressed her regret at having promoted a skin lightening cream early on in her career.
On the work front, Sushant Singh Rajput will next be seen in Jacqueline Fernandez’s Drive. He will also star opposite Sara Ali Khan in Abhishek Kapoor’s Kedarnath. He is also shooting for Abhishek Chaubey's Sone Chidaiya with Bhumi Pednekar.