India TV has awarded its creative mandate to Yang Communications, a Saints & Warriors company.
The pitch process went on for quite some time as the agencies in fray went through a couple of rounds demonstrating their knowledge of the space and coming out with innovative communication solutions.
Sanjay Sharma, Managing Partner, Yang said 'We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This Brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process we were able to demonstrate some innovative communication solutions which resonated with the client'. Anil Verma, Creative Director, Yang added, ‘The creative challenge is of creating & preserving a rightful stature for a leader.’
Commenting on the development, Ritu Dhawan, MD & CEO, India TV said, 'We are confident of having found a right partner in Yang while we further consolidate & cement India TV’s leadership position in the minds of advertisers & viewers alike and ready ourselves for bigger stakes in the broadcast media space.'
India TV, flagship channel of Rajat Sharma promoted Independent News Service, is India’s most watched news channel for over three and a half years now. Also, as per the brand trust survey, it is amongst the top-most trusted news broadcasting brands in India.
When India TV was launched no one had imagined that it will reach the crest in such a short span. India TV has created benchmarks in innovation, impact, ratings, time spends, and viewer-support. India TV’s newsbreaks have even inspired talk shows on rival channels, Bollywood scripts, BBC documentaries and articles in international publications like Time Magazine etc. and even Amul hoardings.