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Smartphone sales in India surge almost 3-fold in 2013; Samsung still market leader

New Delhi: Smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, research firm

India TV News Desk [ Updated: February 26, 2014 16:31 IST ]
smartphone sales in india surge almost 3 fold in 2013
smartphone sales in india surge almost 3 fold in 2013 samsung still market leader

New Delhi: Smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, research firm IDC said today.


Smartphone shipments stood at 16.2 million in 2012. "India was one of the fastest-growing countries worldwide in terms of smartphone adoption in 2013. This surge has been mainly powered by homegrown vendors, which have shown a tremendous and consistent growth over the past four quarters of 2013," IDC said in a statement.

Korean player Samsung maintained its leadership with a 38 per cent share of the Indian smartphone market, followed by Micromax (16 per cent), Karbonn (10 per cent), Sony (5 per cent) and Lava (4.7 per cent) in Q4 2013.

There was a remarkable migration from feature phones to smartphones last year, primarily because of the narrowing price gaps between the two product categories, it added.

Overall phone shipments in the country rose 18 per cent to about 257 million units in 2013 from 218 million units in the previous year.

"Growth in the smartphone segment is expected to outpace the overall handset market growth for the foreseeable future. The end-user shift towards mid-to-high screen size products will be amplified by the declining prices and availability of feature-rich localised product offerings," it said.

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