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Rs 5 Lakh Damages Ordered For Defaming 'Hit'

Chennai, Jun 18:  The Madras High Court on Friday  ordered a Tamil film producer to pay Rs five lakh as damages to a major mosquito and cockroach repellent manufacturer for depicting the product in a

PTI [ Updated: June 18, 2011 21:32 IST ]
rs 5 lakh damages ordered for defaming hit
rs 5 lakh damages ordered for defaming hit

Chennai, Jun 18:  The Madras High Court on Friday  ordered a Tamil film producer to pay Rs five lakh as damages to a major mosquito and cockroach repellent manufacturer for depicting the product in a disparaging manner in the Vijay starrer 'Tirupachi.'


The movie, produced by Supergood Films Private Limited, was released in January 2005.

Godrej Sara Lee Ltd, manufacturer of repellent 'HIT' had filed a civil suit seeking damages from the producer for what it claimed were scenes where their product was 'scandalously' depicted.

Justice S Palanivelu said a perusal showed Super Good Films had infringed the trademark of Godrej Sara Lee Ltd and that the plaintiff was legally entitled for damages.

The Judge said that even after an interim injunction, the film was shown in most theaters in the state without masking the relevant scenes, while it was done in some others. PTI

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