New York: Amazon's new Fire TV streaming device shows a lot of potential in bringing together the best features from competing devices and adding voice search on top of that.
But for now, it's largely promise: Many of the best features work with only a handful of video services, which makes Fire TV primarily a showcase for Amazon's video offerings.
Fire TV, unveiled by Amazon.com Inc. on Wednesday, marks the online retailer's latest push into streaming video.
Amazon has aggressively expanded its video library in recent months, and is now offering its own device to view that content. At $99, Fire TV costs about the same as other full-service streaming devices, namely Roku 3 and Apple TV.
With Fire TV, you can watch video from Netflix, Hulu Plus and more if you have subscriptions to those services. If you get Showtime and ESPN through a supported cable or satellite TV provider, you can access on-demand video from those channels.