New Delhi: Expedia on Monday released the result of its mobile survey which showed that mobile phones have become a significant part of Indians' lives, and now they cant live without gadgets. The survey highlights the maturation of Indian traveler who is fast moving up the ladder of travel apps and is no longer hooked with conventional modes of bookings.
The findings clearly suggest an increasing dependency on the mobile platform. 95 % Indian respondents feel that their smartphone is very or of critical importance to their daily life.
Northstar, a globally integrated strategic insights consulting firm, conducted this study on behalf of Expedia. This survey was conducted online from August 25 to September 17, 2014 across North America, Europe, South America and Asia Pacific.
Vikram Malhi, MD, Asia, Expedia said that they decided to conduct this survey to understand the booking behavior of the neo Indian traveler. Indians lead in app booking and data roaming plans globally.
Nearly 75 % of Indians who have used their smartphone or tablet to book a hotel have booked a hotel stay using a mobile app (the highest of any country).
About 68 % of Indians said that they purchase an international data or roaming plan for their mobile device(s) while traveling away from their home network, the report said.