HolidayIQ.com has acquired Travel Mobile Development Team from SourceN, a mobile development firm based out of Silicon Valley. SourceN has been building and designing mobile applications for iOS, Android and Windows.
The acquisition will strengthen HolidayIQ's position in the travel industry. With over 65 per cent of user activity on HolidayIQ being via mobile devices, the shifting priorities of the consumer towards mobile internet are clearly reflected in the traffic received by HolidayIQ in the last six months.
“Mobile continues to be the core focus at HolidayIQ and this acquisition is a step in that direction. The SourceN team's in-depth understanding of mobile consumer behavior in travel will further strengthen our Holidays product and also create a more robust engine enabling easier and seamless sharing of travel reviews, ratings, images and video on mobile. HolidayIQ is India's largest travel community and currently our app is the second highest rated and ranked in Play Store, second only to IRCTC. We will continue to make investments in strengthening our mobile capabilities,” said Commenting on the acquisition, Hari Nair - Founder & CEO, HolidayIQ.com.
HolidayIQ claims its mobile app has witnessed a growth of 273% in the last couple of months, making it amongst the top mobile apps in the travel and location section on the Google play store.