Mumbai, Nov 30: Gold maintained its rising trend at the bullion market here today on sustained investment as well as jewellery demand on the back of bullish global cues.
Silver, however, declined further following moderate speculative selling amidst sluggish industrial demand.
Standard gold of 99.5 per cent purity rallied Rs 155 to end at Rs 28,965 per 10 grams from Tuesday's close of Rs 28,810.
Pure gold of 99.9 per cent purity surged by Rs 160 to close at Rs 29,100 per 10 grams as compared to Rs 28,940 previously.
However, silver ready (.999 fineness) fell by Rs 135 to finish at Rs 55,880 per kg from Rs 56,015 yesterday.
In New York, gold rose on lower dollar amidst broader equity and commodity market, though gains were capped due to ongoing uncertainty in the eurozone.
Gold for December delivery added USD 2.60 to USD 1,713.40 an ounce on the Comex division of the NYMEX late yesterday.
December silver retreated 31 cents to USD 31.85 an ounce.