New Delhi, July 29: Force Motors has launched two new variants of its SUV Force One, priced below and above the original vehicle, and will launch a third (the highest) variant, in a month's time.
The new launches will help the company have offerings across price segments, Managing Director, Prasan Firodia, said.
In the 19 months since the Pune-based auto maker made its foray in the passenger vehicle segment, it has sold 2,600 units of Force One.
With the three new variants of SUV, as well as three variants of its off-road vehicle Gurkha due to begin retail sales by end-August, Force Motors will have a strong portfolio in the Indian marketplace, Firodia said.
The company will also double its existing 25-dealerships by the end of the fiscal, he added.
Force One SX features
The features of the Force One SX include ABS, electronic brake force distribution (EBD), progressive cruise control, steering mounted audio controls, reverse parking sensors and leather seats.
It has a 2.2 litre common rail, 16 valves, 141Ps turbocharged diesel engine manufactured under licence from Daimler AG Germany. The onboard electronics is audited and validated by Mercedes-Benz Technologies Germany. It is priced at Rs 11.99 lakh (ex-showroom Pune).
The Force One EX is targeted specifically at the “value minded customer” in the Tier 2 and Tier 3 towns. It is powered by the proven 82 Ps Mercedes engine and Mercedes G1-18 derived 5-speed synchromesh gear box.
The features include ventilated discs with twin pot four piston calipers in the front and vacuum assisted hydraulic drum brakes in the rear. It has a price tag of Rs. 8.99 lakh (ex-showroom, pan-India).
Both the variants come with warranty of 3 years or 1 lakh km.