New Delhi: Amazon, in its efforts to increase its video-streaming offerings, is looking to buy live-streaming video game site Twitch for about $970 million in cash, the two companies announced on Monday.
The deal, the largest cash in the e-tailer's history, helps Amazon expand its video-streaming service, as it pits its fledgling Amazon Prime Instant Video streaming service against streaming giant Netflix.
The three-year-old, San Francisco-based Twitch streams games being played for non-playing viewers to watch, and hosts gaming events.
It allows viewers to chat with the players and others, lending it some of the qualities of social networking websites, and it sells advertising to generate income.
The company claims 55 million visitors a month to its website, via desktop computers, tablets and smartphones, and more than one million “broadcasters,” gamers who stream video of their games over the Internet via Twitch.
It also says that visitors log in long periods on the website, averaging 106 minutes a day per person, putting it in the leagues of streaming video like Netflix.
That would support Amazon in its fight to capture a large share of the streaming audience market. The online retailing giant is already pressing hard to add users of its streaming movie service, hoping to overtake Netflix.