Lady Gaga is hugely successful in garnering a massive amount of fans in social media: Facebook, Twitter, Myspace, etc. If you were Gaga, you'd have millions of fans to read everything about you. If one compares Madonna's Facebook page with that of Lady Gaga, you'll find that Gaga's page is unmistakably filled with posts from the Lady herself, while someone else does it for Madonna.
Lesson: Depending on your budget and your industry, you should try to keep your customers interested and engaged or their eyes may wander on to the next shiny, new thing.
