The Tata conglomerate slipped three places to the seventh spot in ranking on India's most attractive brands index, which has been topped by South Korean consumer electronics maker LG.
However, the rankings were done prior to October 24, and thus do not take into consideration sacking of Cyrus Mistry and the boardroom battle that broke between the ousted chairman, Ratan Tata and Tata Sons board.
Tata, which was at number 4 in 2015 and number 5 in 2014, is ranked at number 7 in India's Most Attractive Brands 2016 study, carried out by Trust Research Advisory (TRA) and based on primary research conducted on close to 3,000 consumers across 16 cities.
However, the ranking were done prior to October 24, when Cyrus Mistry was ousted as the Chairman of Tata group.
This year, top three ranks were occupied by LG, followed by Sony and Samsung Mobiles, the study said.
"LG has slowly but steadily been bettering its rank over the three issues of India's Most attractive Brands reports, going from being fourth in 2013 to being second in 2016 and ultimately first this year," TRA Research Head Sachin Bhosle told reporters.
The fourth place on the list was bagged by Honda while Samsung ranked fifth.
While top five most attractive brands were dominated by foreign firms, homegrown firms Bajaj, Tata and Maruti Suzuki were ranked sixth, seven and eight respectively.
Airtel and Nokia took the ninth and tenth spot respectively in the TRA's most attractive brands list.
In the sub-category of FMCG diversified, as per TRA, Patanjali pipped Hindustan Unilever (HUL) to be the most the attractive brand.
Top five most attractive brands in this category are Patanjali, HUL, Nirma, Emami and Procter & Gamble (P&G).