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Apple launches iPhone 7, iPhone 7: no headphone jack, water and dust-resistant

Apple's annual event is all set to take place today where CEO Tim Cook will unveil iPhone 7 and iPhone 7s. The event has created a lot of buzz among the loyalists of the brand

India TV Tech Desk, San Francisco [ Updated: September 08, 2016 1:21 IST ]
Apple iPhone pre-orders
Apple iPhone pre-orders

Apple today launched its new range of smartphones in form of iPhone 7 and iPhone 7 Plus. Both the models are dust and water-resistant and will not have headphone jacks. 

The phones were unveiled at Apple's event in San Francisco where the company launched its other products too. 

Here are the highlights of Apple Launch Event:

iOS 10 will be available from September 13. 

* New iPhones will be made available in 30 regions a week later. 

iPhone pre-orders will start on September. and will be available in 28 regions on September 16. 

* Apple iPhone 7 Plus to Cost $769

Apple iPhone 7 to Cost $649

* iPhone 7 will have a better battery life than its predecessors because of its high-efficiency cores. 

The A10 Fusion chip is 64bit, quad core processor — two high-performance cores and two high-efficiency cores.

iPhone 7 has a 64-bit A10 Fusion chip with four cores. 

* iPhone 7 and 7 Plus, Apple Watch Series 2 includes Felica, an NFC technology used in Japan. Rolling out in October, along with transit on Apple Maps.

* Beats is launching the Solo 3 Wireless with 40 hours listening time. Powerbeats 3 is for workouts and a new Beats X series also launching. All have Apple's W1 chip.

India Tv - ear plug

ear plug

* You can put them in the case to charge them. 

* W 1 chip inside the Airpods.

* It connects to Mac and iPad via iCloud.

* You open the AirPods case and a pop-up on your iPhone prompts you to connect. When you tap Connect you're connected. It's a one-step setup across all your devices.

* The battery life is around 5 hours on a single charge.

* You can double-tap the AirPods to activate Siri. It has a noise-reducing mic. The W1 chip lets you switch between Apple devices connected to it easily.

India Tv - Earplug

Earplug

* The all new Airpods. Wireless headphones . 

* The AirPods have a W1 Apple-designed chip. No cable to connect them. They only play when you're ready to listen.

* Apple AirPods. A video shows these new wireless headphones. 

* "Our smartphones are packed with technologies and we all want more." All technologies are fighting for space and maintaining a single analog connector simply doesn't make sense, he says.

* "The reason to move on: Courage. Do something new that betters all of us."

* There's an adapter for Lightning to 3.5mm adapter and it'll be included in the box with iPhone 7 and 7 Plus.

* There are over 900 million Lightning connector devices in the world, he says.

*  The headphone jack is gone. The EarPods connect over the Lightning port.

* iPhone 7 have stereo speakers. One on top. One at the bottom.

* Both iPhone 7 and 7 Plus have stereo speakers. They sound better, and have twice the volume, he says.

* #6. Audio. Speakers first.

* Schiller returns.

* Instagram has updated all of its filters to take advantage of the wider colour gamut on the iPhone 7 and 7 Plus' displays.

* Ian Spalter, head of design at Instagram, on stage to talk about how the app is using the new display.

* 5. Display. Retina HD Display is 25% brighter than iPhone 6S and 6S Plus.

* Depth of field on the iPhone 7 Plus. 2 examples

* A free software update will bring this feature to iPhone 7 Plus users later this year.

* "We're not saying throw out your DSLRs. What we are saying is this is the best camera we've made in an iPhone," Schiller says. "This is the best camera ever made in a smartphone."

* You can see a real-time deep-depth preview with the iPhone 7 Plus.

* Schiller is showing the bokeh effect and shallow depth-of-field. He says the iPhone 7 Plus uses machine learning to keep foreground subjects sharper in focus and create that depth-of-field.

* Tap the picture to zoom in and click a picture with the telephoto lens. You can zoom to 1x to 10x. Beyond 2x is software zoom but it's much better now thanks to the second camera on the iPhone 7 Plus, Schiller says.

India Tv - Camera

Camera

* Dual lense on the #Phone7 plus. One is a telephoto lense

* This has been done to create a zoom feature for the iPhone.

India Tv - Camera

Camera

* Two 12MP cameras built-in on iPhone 7 Plus. One is wide-angle and the other is a 56mm telephoto.

* iPhone 7 Plus will have a dual-camera setup.

* It has a 12-MP rear camera with OIS.

India Tv - Camera

Camera

* It has a 7MP FaceTime HD camera.

* Low-light photos are improved, Schiller says. 

* The sensor is also 30 percent more efficient and 60 percent faster.

* Apple has designed its own image-signal processor for the camera.

* It has a wider f/1.8 aperture. The iPhone 7 has a quad-tone flash. It has a flicker sensor and compensates for flickering artificial light.

India Tv - Camera

Camera

* iPhone 7 has just one camera but it has Optical Image Stabilisation (OIS). iPhone 7 Plus has this too.

* Water and dust resistant. Plus the home button is now haptic and not a mechanical press button

India Tv - camera

camera

* The new iPhones will be water- and dust-resistant. IP67 standard.

* There are new feedbacks for notifications, messages, ringtones, etc.

* The home button is now force sensitive, and has a new-generation taptic engine.

* Looks like it's getting a big improvement.

* 10 new features. First up - design. iPhone 7 has a new finish called Jet Black. Antenna bands have almost disappeared. There's a second black - called just Black. Also available in Gold, Silver, and Rose Gold.

India Tv - Camera

Camera

* Phil Schiller, Apple's Senior VP of marketing, is on stage to talk about the iPhone 7.

* Video over, Cook is back.

* It has a "pristine mirror-like surface", Ive's soothing voice says.

India Tv - Camera

Camera

* Here it is. The iPhone 7. Dual lense confirmed. Some design changes too. Piano black maybe the new color

* Apple's Chief Design Officer Jony Ive is talking about it via one of his trademark videos.

* Dual cameras confirmed. It's called iPhone 7. "It's the best iPhone we've ever created."

* He's finally moved on to the new iPhone.

* Cook's speaking about HomeKit, and says over 100 products are coming soon that support HomeKit. Not sure if this is a big deal for India though.

* We've covered all of this (iOS 10 features), just click here to read it all.

* Cook is quickly summarising all the features of iOS 10. 

* Apple has sold more than one billion iPhones, he says.

* Cook is back on stage. iPhone time.

* The older Apple Watch gets the new Series 2 processor. It's now called Apple Watch Series 1. Priced at $269.

India Tv - Nike

Nike

* Apple Watch Nike+ will also be priced at $369.

* Williams returns to stage. Says Apple Watch Series 2 will start at $369.

* The watch band has a lot of holes... or should we call them pores? Available in four colours.

* Apple Watch Nike Plus. Finally Nike gets rewarded for getting rid of the Nike Fuel Band

* Edwards is just talking about notifications that motivate people to run.

India Tv - Nike

Nike

* You can just tell Siri to start a run with the Apple Watch Nike+.

* Trevor Edwards, President of Nike brand is on stage to talk about this watch.

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Nike watch

* Apple's partnered with Nike to make Apple Watch Nike+. It's a watch designed for runners.

* Faster, brighter, water-resistant, built-in GPS, and built with strict environmental standards in mind: Williams. He calls it the ultimate device for a healthy life.

India Tv - iPhone 7 launch
iPhone 7 launch

* There are new Hermes bands as well.

* It's four times harder than Stainless Steel. It's white.

* Ceramic!

* Apple Watch Series 2 gets new styles: cases in Aluminium, Stainless Stell, as well as...

* The demo shows a hiking app called Viewranger that lets you track your hike. With every point of interest in hikes supported in the app, it shows you a fun fact.

* The Activity app shows a colour-coded display of varying speeds on the map. Again, runners are going to love this.

* Apple Watch 2 has a built-in GPS. This is a boon for runners.

* Williams says Apple Watch Series 2 has the brightest display Apple has ever shipped at 1000 nits.

* The Apple Watch Series 2 has a dual-core processor that's 50 percent faster and a new GPU. Williams says Night Sky (astronomy app) has been able to add five times the level of detail in the Apple Watch Series 2.

* This has two new workouts - open water swim and pool swim. "We think swimmers are going to absolutely love this"

* They're showing their swimming simulator. Williams says the company put watches there for weeks at a time during testing.

* The speaker system has been redesigned in Apple Watch Series 2. The speaker itself ejects water at the end of your workout, Williams says.

* Yes. There is a new Apple Watch. Watch Series 2. It's water proof to 50 metres

* It's water-resistant to a depth of 50 metres.

India Tv - iPhone 7 launch
iPhone 7 launch

* It's called Apple Watch Series 2. It's swim-proof, Williams says.

* The video focuses a lot on fitness. Swim-proofing could be a game-changing feature for the Apple Watch.

* Video playing first. Looks like this watch is swim-proof! 

* Williams is back on stage. A new Apple Watch is coming, he says!

* The Apple Watch app for Pokemon Go will ship before the end of the year.

* A Pikachu hatched from an egg in the demo. Lucky guy, the demonstrator.

* The Apple Watch app does let you spin Pokestops and collect items.

* There's a complication for to track Pokemon egg distance. You need to take out your iPhone to catch Pokemon though.

* Pokemon Go. Now on the Apple Watch

India Tv - iPhone 7 launch

iPhone 7 launch

* He says Pokemon Go has been downloaded more than 500 million times. And trainers have collectively walked 4.6 billion km while playing the game.

* He says Pokemon Go has been downloaded more than 500 million times. And trainers have collectively walked 4.6 billion km while playing the game.

* Niantic Labs' CEO John Hanke is on stage to talk about Pokemon Go.

* Pokemon Go will be on the Apple Watch. 

* Williams is talking about all the apps that work well on watchOS 3.

* Jeff Williams, Apple COO, is on stage to talk about Apple Watch. He's talking about watchOS 3 first.

* Apple Watch is also the top selling smartwatch. He says Apple Watch tops in customer satisfaction.

* Apple Watch is second in watch sales, right behind Rolex, Cook says.

* Apple Watch first.

* 22:54 (IST)Tim Cook returns to stage. Finally product update time?

* You can work on iWork from Mac, iPhone, iPad, and even the Web.

* They're editing an Apple keynote slide in iWork's Keynote app. On stage, live!

* Google Docs has had it for some time now, Apple is catching up. But this is a big move to push people towards iWork.

* Apple's announced real-time collaboration for iWork.

* Cook's now talking about the iWork suite of products for education.

* It teaches kids Apple's Swift programming language. More than 100 schools around the world have planned to teach the language, Cook says.

India Tv - Apple iPhone 7 launch
Apple iPhone 7 launch

* Apple's created a program called Everyone Can Code. To help students learn coding.

* Apple is giving Macs, iPads, and Apple TVs to plenty of schools across America.

* He's talking about ConnectED, a US program for educating schoolkids.

* He's talking education.

* Cook returns to stage.

* They've also prepared Super Mario stickers for iOS 10. 

* Super Mario Run is releasing in time for holidays in 2016.

* You just keep running, jumping and collecting coins till time runs out.

* The game has a new battle mode called Toad Rally.

* He says you can easily play while holding on to a handle on the subway, eating a hamburger, or while holding an apple.

* Nintendo New Mario game. First on iOS

* Mario automatically runs and looks great. The goal is to collect as many coins as you can before time runs out.

* They're showing a game demo now. 

* The game will be called Super Mario Run.

* He's called a translator on stage because he's not comfortable speaking English.

* Nintendo's Shigeru Miyamoto is now on stage.

* This is huge.

* Mario is coming to iPhone and iPad!

* "The iPhone and the iPad are the most popular game devices in the world"

* App Store generated 2x the revenue of "our closest competitor" in the last quarter: Cook.

* 140 billion apps have now been downloaded from the App Store: Cook

* App Store next. 

* Apple event . Starts with Apple music. I'm going to sit this one out

* Cook is talking up Apple Music exclusives. 

* Apple Music updates are first. Carpool Karaoke coming to Apple Music next year.

* Tim Cook Arrives. After a funny video.

* Now they're singing Sweet Home Alabama in a carpool karaoke.

* Tim Cook is riding with James Corden in the video.

* And Apple CEO Tim Cook's on stage. 

This is the second mega event hosted by CEO Tim Cook after the demise of Apple’s co-founder Steve Jobs.

Both the phones are expected to give a new direction to the history of Apple.

It is being said that the Apple is expected to go a notch higher this time. Both the handsets, iPhone 7 and iPhone 7 Plus, are likely to be equipped with 12-megapixel sensors, promising an even smoother experience to the users.

The new iPhones will have an additional quality of being water-resistant. This will be a big add on to the already long-list of features by Apple.

As all eyes around the world are at the San Francisco event Apple is anticipated to launch wireless "AirPods" earbuds and an upgraded smart watch too.

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