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Auto Expo 2025: Tata Motors reveals Sierra ICE concept with advanced features and Turbo engine

Tata Sierra ICE concept SUV has been equipped with the latest safety technology, which comes with 6 airbags, an electronic stability programme (ESP), ABS with EBD, hill hold assist, and a driver attention warning system.

Written By: Saumya Nigam @snigam04 New Delhi Published : Jan 17, 2025 18:35 IST, Updated : Jan 17, 2025 18:37 IST
Tata Motors reveals Sierra ICE concept
Image Source : TATA MOTORS Tata Motors reveals Sierra ICE concept

Tata Motors has revealed the Sierra ICE concept SUV for the first time in India at the Bharat Mobility Global Expo 2025 which is taking place in New Delhi. A modern take on the iconic Sierra nameplate, the concept SUV has been developed with distinctive ICE-specific design elements with the signature styling of the original Sierra. 

The SUV is expected to compete in the compact SUV segment, going up against rivals like the Hyundai Creta, Maruti Suzuki Grand Vitara and Kia Seltos. Tata is likely to launch the Sierra ICE later this year (timeline unspecified).

Design: A nod to the original Sierra

  • The Sierra ICE concept adopts a design which is similar to the previously showcased Sierra E but with notable differences- like the internal combustion engine (ICE) version.
  • The front end features an upright stance, a prominent LED light bar and sleek headlights. 
  • The grille and front bumper get a black and silver treatment, while the signature rectangular side windows, flush door handles, and dual-tone alloy wheels pay homage to the original model.
  • The rear of the SUV maintains an upright stance with a sleek LED light strip and a chunky rear bumper.

Interior: A modern and tech-focused cabin

  • The Sierra ICE concept’s interior boasts a dual-tone theme, with a modern layout inspired by other Tata models like the Harrier and Safari.
  • Key features further include a dual-screen setup with a 12.3-inch touchscreen infotainment system and a 10.25-inch digital driver’s display.
  • Additional comfort features include a panoramic sunroof, wireless phone charging, powered and ventilated front seats, connected car tech, and wireless Apple CarPlay and Android Auto.
  • Ambient lighting enhances the cabin’s appeal.

Safety features: Advanced tech for a safe drive

Tata Sierra ICE is equipped with the latest safety technology, which includes 6 airbags, an electronic stability programme (ESP), a hill hold assist, ABS with EBD, and a driver attention warning system. The SUV also comes with advanced driver assistance systems (ADAS) to ensure a safe and smooth driving experience.

Powertrain: Turbo petrol and Diesel engine options

  • The Sierra ICE concept is expected to offer 2 powertrain options: 
    • A 1.5-litre turbo-petrol engine producing 170 PS and 280 Nm of torque
    • A 2.0-litre diesel engine produces 170 PS and 350 Nm which is similar to those found in the Tata Harrier and Safari.
    • Transmission options will likely include a 6-speed manual and a 6-speed automatic transmission.

Rivals: Competing in the compact SUV segment

The Sierra ICE will rival several popular models in the compact SUV segment, including:

  • Hyundai Creta
  • Kia Seltos
  • Volkswagen Taigun
  • Maruti Suzuki Grand Vitara
  • Toyota Hyryder
  • Citroen Basalt
  • MG Astor
  • Honda Elevate

ALSO READ: Auto Expo 2025: Hyundai Creta Electric launched in 4 variants at Rs 17.99 lakh onwards

The electric Creta further comes equipped with Hyundai's latest safety technology, including ADAS Level 2. The system further features 19 advanced safety functions like Front Blind Spot Collision Avoidance, Collision Warning, Smart Cruise Control and Lane Keeping Assist, to ensure a secure and smart driving experience.

ALSO READ: Auto Expo 2025: Hero Xtreme 250R unveiled with bold looks and advanced features

The Hero Xtreme 250R has been built on a robust steel trellis frame, that supports a 43 mm USD fork and a preload-adjustable mono-shock at the rear. It further features single-disc brakes on both ends and comes mounted on 17-inch wheels, along with switchable ABS for enhanced safety.

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