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"I just killed it", said Elon Musk after abruptly removing gray 'Official' badge

After rolling out the gray official badge for recognised pages and personalities, Elon Musk abruptly removed the badge after a couple of hours. When asked, Musk responded- "I just killed it" and further stated that Twitter will do a lot of dumb things in the near future to upgrade the platform.

Saumya Nigam Edited By: Saumya Nigam @snigam04 Noida Published on: November 10, 2022 12:47 IST
Elon Musk
Image Source : INDIA TV Elon Musk

In a sort of Twitter drama, Elon Musk killed the gray official verification badge after rolling it out for some users for an hour. The new gray badge was visible to some prominent personalities including India's Prime Minister Narendra Modi and other government officials, saying that the Blue check would be the great leveller on the platform.

Earlier, Twitter started giving gray badges to government officials and public figures globally, including in India, but later reversed the change.

"I just killed it," Musk tweeted to a user.

"Blue check will be the great leveller," he added.

Musk said that Twitter will do lots of dumb things in the coming months.

"We will keep what works & change what doesn't," the new Twitter CEO posted.

A user who got the 'Official' badge posted: "Update: It's now gone".

Earlier, Twitter started labelling Indian government handles and Indian media as "official" ahead of the roll-out of blue badge subscriptions across the country.

The Prime Minister's Office, Prime Minister Narendra Modi's official Twitter account, and Defence Minister Rajnath Singh's Twitter account had the "official label".

Within hours, those Official labels were gone.

Esther Crawford, head of the new Twitter Blue service, had said that select accounts related to governments, companies or public figures will get a gray "Official" checkmark to separate them from other users.

The new Twitter Blue service comes with fewer ads, search priority, the ability to post longer videos, and a blue badge.

Musk has confirmed that the new Twitter Blue subscription service for $8 will be available in India in less than a month.

Inputs from IANS

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