"Take for example, our laptop sleeves, they really brighten up any office desk and become a point of conversation. We look at categories that are boring and see how we can add some fun and colour to them," Prabhakar told IANS.
In a latest initiative, a website, Whysoserious.co.in, is promoting use of products, which are fun and funky, yet useful and practical - and that too with affordable price tags of anything between Rs.50 to Rs.2,000.
"These are interesting gifting options. The market is full of mundane and boring gifts, which people have been giving to each other since years, so this is just fun stuff," Khushboo Verma, founder of Whysoserious.co.in, told IANS.
There are two reasons for naming the website the way it is - firstly, because "Why so serious" is a direct query to people living with dull products around them. And secondly, because Verma is a great fan of the 2008 Batman movie "The Dark Knight". Late actor Heath Ledger's famous character, the Joker, uses "Why so serious" as his tag line.
