New Delhi: The latest ad by jewellery brand Tanishq may have moved you with its dusky bride and a different concept of remarriage. But this is not the first ad in advertising world that is based on remarriage. But it was Femina that launched an ad on remarriage in 2001. The Femina ad featured Minissha Lamba who is shown all decked up. While walking in the house picks up a photograph of a man then after meeting few guests. She enters her mother's room, who's actually the bride and walks her to the mandap. The ad has a emotional connect and shows that our Indian society needs to change the mindset. On the other hand, Tanishq's latest ad shows a dusky bride and also celebrates remarriage. The ad also shows that how the groom lovingly accepts his wife's daughter, when he calls out to the girl and carries her through the pheras.