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Birizza: The all new 'biryani pizza' (see pics)

American restaurant chain Pizza Hut Thursday launched a new dish - Birizza, a biryani with the taste of pizza. If the dish was innovative, the launch activity was one of its kind.Birizza-Biryani zara "Hat-ke", was

PTI PTI Updated on: April 26, 2014 10:24 IST



The ambience was pleasant and the decor beautiful. New additions to the welcome drink menu were Spicy Aam and Imly patakha. They were all flavoured icy lemonade soda drinks.

If Spicy Aam had jalepeno, green chillies and a bit of salt, Imly Patakha was a tangy drink with a twist of ginger.

"In the scorching heat of summer, we Indians get tired and restless. The drink is made keeping in mind that it refreshes the person, making him active and lively," said Arjyo.

There were vegetarian and non-vegetarian starters. The vegetarian platter had lip smacking potato wedges, cheese vegetable patty and Pizza Hut nachos. These delicacies were served with cheese jalepeno and Thai chilly sauce dips.

The potato wedges were quite crisp from outside and hot from within.

The nachos were topped with chopped onions, tomatoes, sweet corn and were layered with cheese jalepeno.

The non vegetarian platter had round shaped tender kebabs, crisp fish schewers and crunchy nachos. The kebabs were firm from inside and tasted well. Fish schewers were okay but not up to the mark.

Razdan said that the chain's target is to reach out to 300 million urban population including 100 million rich urbans.

"Pizza Hut is growing rapidly. We now have 320 restaurants all across India. Our purpose is to become India's number one food service brand. We want to reach out to 300 million urban population residing in the country. Our peg - 'amazing taste and astonishing value' - stands for new innovation and new taste. We want to bring innovation with time and force people to think how Pizza Hut does that," said Sanjiv.

"We follow three S - staple, spices and sauces - to capture amazing taste Indians love cheese and jalapeno dips and are also fond of sauces. Consumers look for great quality and quantity at an affordable price," he added.

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