On the basis of China's World Luxury Index 2013, Chanel ranked behind the automobile brands Audi and BMW, which were placed at first and second positions respectively.
Estée Lauder was placed at number four and Louis Vuitton at number five. Other fashion and beauty brands included Dior that took eighth place, Lancôme ranked number 11, Gucci got the 12th spot followed by Hermès.
