The popular social media app musical.ly which is used for creating, sharing and discovering videos will soon make its entry in India. The app has currently over 240 million users globally. You can create and edit videos by adding filters and effects to them. Many internationally known singers are available on the app, including Ariana Grande, Selena Gomez, Lady Gaga, Bruno Mars and Maroon 5.
Earlier, the app collaborated with film ‘Jagga Jasoos’ in India and also held a contest where winners got a chances to feature in a video with Ranbir Kapoor and Katrina Kaif.
"Considering the potential in India, we are not only committed to expand our creator base in India but also diversify the content creation on our platform as our audience is highly engaged in it. We look forward to work with the creators and partners who share the same passion and energy," Eric Zhou, Head of Global Operations for musical.ly, said in a statement.
The app, which already has over 8 million organic users in India, has a Creator Incubation Program that helps upcoming talent to grow.
Raj Mishra, Business Head (India) for musical.ly, said: "The app is a one of its kind platform that genuinely encourages youth to showcase their talent through their personal and creative interpretations of some of the most popular soundtracks in the world today."
The unique platform intends to mentor and incubate a host of talented individuals and help them maximize their potential on social media.
(With IANS Inputs)