Online ticket booking platform BookMyShow has joined hands with WhatsApp on Thursday for a business pilot programme. As part of this programme, BookMyShow has made WhatsApp a defeault ticket confirmation channel for its users. The company is India’s first online ticketing brand to join hands with WhatsApp for business.
"WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.
The feature has been rolled out and the company aims to cover its entire user base in the next few weeks. Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.
Recently, BMS introduced ‘plant-it’, which is an in-app messaging feature for friends and families to discuss with each other in real-time while booking tickets on the website.
(With IANS Inputs)