Telecom major Airtel on Monday announced free three month access of the online video streaming platform Netflix for select Airtel postpaid and V-Fiber Broadband plans.
Airtel would announce details of eligible postpaid mobile and home broadband plans over the coming weeks, a statement from Airtel said.
According to the statement, customers using eligible Airtel plans would be able to sign up to Netflix and receive the three month package through the Airtel TV app and the My Airtel app.
"Post these three months, these subscribers will be able to pay for their Netflix subscription seamlessly, using their Airtel postpaid or home broadband bill," it said.
Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.
"Partnerships are at the core of Airtel's DNA and we are delighted to expand our strategic relationship with Netflix. "Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content - both local and global," Bharti Airtel MD and CEO (India and South Asia) Gopal Vittal said.
Airtel's vast digital content portfolio on Airtel TV already offers over 10,000 movies and shows as well as more than 375 LIVE TV channels.
"Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we're bringing together Netflix's award-winning TV shows and movies with Airtel's amazing mobile and broadband networks," said Bill Holmes, Global Head of Business Development for Netflix.